This one is about to explode.
JELL-O has been known as one of America’s most traditional, comforting treats for generations—now, the brand is breaking out of the mold and getting into the home decor game.
Directly aimed at nostalgic types who had or wish they had a bouncy chair in their childhood bedroom or college dorm room, the new Jelly Collection by JELL-O features four bright and colorful pieces, which come in lemon, lime, strawberry. and orange.
These are the four most popular flavors, according to manufacturer Kraft Heinz.
“For more than 150 years, JELL-O has been at the heart of joyful family moments, big and small,” said Tyler Parker, the company’s confectionery brand manager in a written statement.
“With the Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made JELL-O a beloved favorite for generations,” said Parker.
The chair costs $30 and is available on Amazon for a limited time only, Kraft Heinz said.
The eye-catching pieces, designed to resemble a classic ridged JELL-O mold, come as Gen Z and Millennials drive a resurgence of interest in inflatables, according to Pinterest Predicts — inspired by jellyfish, the trendsetters explained.
Each chair comes complete with a built-in cup holder.
JELL-O is enjoying a resurgence in popularity, reportedly taking the top spot in the refrigerated dessert category, which has seen +33.2% growth over the past five years, according to statistics released by Kraft Heinz.
The brand enjoyed a viral moment earlier this year when actor Rainn Wilson of the American version of “The Office” posted a photo showing a prank an Italian hotel played on him while traveling, wrapping the room service desk in JELL- O.
The surprise stunt was reportedly intended as a call-back to a memorable prank played on the show, where office supplies were wrapped in the sweet treat.
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Image Source : nypost.com